31/08/2015

How to Build Your Online Business with Web Mentions

Competition is tough when you decide to open up an online business. While Digital means almost instant profit from month #1, it also means being ahead of the game. There’s a high chance your business won’t survive the year if you don’t think long-term. You see, there are many inexperienced small business owners who believe that all it takes to get business going is to rank on first page Google and build links. But that’s not all there is to it. Why not earn web mentions instead of simply paying others to “quote” you?


#2. Building an Image with Web Mentions

Web mentions are one of the best online strategies for any business that values the customer – brand relationship. It’s not just the links you get that bring your business in the high visibility section of SERPs, but it also the connection with readers, potential customers and with bloggers in a more personal perspective. Whenever a blogger or media influencer decides to write about your business and services, the message also goes to the author’s social media connections, to the blog’s community and social media circles, to unique and regular blog visitors and readers. Basically, it spreads across a “spider web” of online connections. That is why web mentions must be done in a SMARTER natural way, according to FM Digital Signage. You can hire a search marketing company or you apply the DIY method (do it yourself).  Either way, there are 7 online principles you must follow:

  1. Have in mind a specific performance. For example, to get more subscribers, traffic, more mentions.
  2. The performance must be measurable. You must be able to use online performance measuring tools.
  3. The action of web mentions must be attainable. It isn’t highly effective to want unnatural and impossible outcomes.
  4. The process of image building must be result focused. You have to think of an objective, a goal and how a campaign managed to achieve that goal.
  5. Everything must be done in a timely manner. Time is crucial. Empires were not built overnight, so keep in mind that results depend on a specific time frame. You’d most probably be looking at evergreen content, that ranks overtime.
  6. Every action should be focused on encompassing. Actions are effective if applied in a circle of events. Repeatable processes ensure that no mistakes will repeat themselves and that after gaining experience, the business itself grows. Constantly.
  7. All actions should be reviewed frequently. It is crucial to review and analyze processes in order to stabilize the growth and development of any business.

Conclusions

To sum it up:

  • No new-era business can survive without online brand presence; 
  • Digital PR is vital for online branding; 
  • Link Building must be done naturally, in a form of pure white hat, legally and smarter than any type of campaign/strategy;
  • If you can’t DIY, then invest some money and seek help from professionals;
  • Last but not least, confide in young people: they are creative, eager to work and show you they can do it, dedicated and results-driven. 

Is your business ready to become a recognizable brand?

24/08/2015

Flatmates – Mobile app

Imagine you are working for a company and you stay alone in your rented flat and you have to shell out every single expense on your own for that apartment like rent of the flat, electricity charges, cooking expenses, maid expenses and other relevant expenses which a person has to incur in day to day life. At the end of the month, there are many times when you are left with very little money or no money at all after coping up with all such expenses.

Find your perfect flatmate on the Housing App - Upload property pictures, chat with potential flatmates and much more. Install the Housing App today

The property prices in cities like Mumbai are very high and so are the rentals which always keep increasing for these apartments. At times with limited resources on hand and managing affairs on your own gets quite difficult. In such a scenario, what can come in handy is having a roommate. In other words, people who can help you share your expenses by staying in the flat with you.

In real estate terminology, it is called as flatmate.

The big question is how to find someone who will be willing to share a flat with you and in the process help you share the expenses which you have been incurring all alone by yourself till now?

Here comes a handy app by Housing.com called flatmate which has many accommodating features in the app which helps the end user not only to rent or buy a property, but also helps the user in many different ways too. The unique feature of the app allows you to find an apartment to rent, or lease out your property. It helps in finding new property or helps in the sale of a property if you want to put it on the block.

Find your perfect flatmate on the Housing App - Upload property pictures, chat with potential flatmates and much more. Install the Housing App today

It has features which can be used in accessing properties pan India. The most unique thing about it is that sitting at the convenience of your home you can scout the photographs of the property which you want to buy or take on lease. What’s more - one can even get full information regarding the locality and surroundings of the property like markets, schools, places of worship in the app, etc.

This makes the life of an office goer who doesn’t have the time or resources to scout for new housemates or tenants especially in a city like Mumbai. This comes as a very handy tool to find flatmates in Mumbai or infact in any other part of India. You can find accommodation as a Paying Guest or find new roommates too. This app gives all information regarding the potential rentals or property buyers and its unique feature lets you chat with the buyers or sellers directly without going through the nitty-gritty of brokerage houses.

20/07/2015

Top 5 places to buy consumer electronics in Singapore

Singapore is not only known for fashion lovers and tourism but also for electronics. Millions of people flock to Singapore for travel and they make sure to buy a gadget from this beautiful city. July up to august, this city offers the latest and pocket friendly gadgets. Handicams, portable DVD, mobiles, hi-tech cameras, LED TVs, laptops they have it all. Here are some diversified stores and centres where you will definitely find the latest electronic products of all brands.

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Rakuten

Rakuten is one of the leading Japan’s internet service companies. They have around 40 businesses expanding to 25 countries, one of them being Electronics. They offer the widest range of electronics at a very affordable price. Shoppers in the country and online buyers, both are eligible for Rakuten super point reward system. This is a loyalty program where customers will earn points and can redeem them later. While shopping you will even find the top most selling electronic item and can even view the loyalty points that you will receive.

Qoo10

Previously known as Gmarket, is one of the major global e-commerce websites. This Korean company is an end result of partnership between Giosis Gmarket and e-bay. They offer the latest electronic which is very pocket friendly. To encourage repeat purchases, they have a promotion known as “lucky lounge”, where the winners will get a chance to win coupons for future purchases. Singaporeans can also take advantage of their latest policy of “pay cash at 7-Eleven” that do not have credit cards.

Lazada

This one is a one stop shopping destination. They have a huge array of products including health and beauty, home, mobiles, fashion, consumer electronics and home appliances. Lazada completes all your shopping needs. In each category they have a huge range. If you are looking for watches or mobiles, they have it all. Lazada assures you of the quality of the product and authenticity. They even offer customers cash on delivery option.

Valuebasket

Valuebasket provides you the latest product on or before its release date. They maintain a good relationship with their customers. They offer you great deals and offers. Their website will tell you the latest offerings and even the best sellers. They recommend you the best and ensure maximum satisfaction. Valuebasket has a multilingual customer service team and even provides you with international shipping.

Expansys

One of the leading e-commerce stores for electronics in Singapore is Expansys. It is one stop shop if you are looking to buy Smart gadgets, tablet, PCs or watches. If you are planning to buy any electronic from Expansys, you are sure to get good discounts and cash back of up to 2%.

E-commerce has made it very convenient for customers to shop without any hassle. Now next time if you travel to Singapore or if you are a localite, make sure to visit these online stores and avail the offer. Along with this, if you present the receipt of purchase, Changi airport also provides you seven percent GST refund.

12/06/2015

3 Reasons Why E-commerce Needs CRM Solutions

Customer’s experience of buying products from a showroom differs from one of purchasing online. This nation is however slowly changing, the young age group of consumers, being Internet savvy is much open to the thought of online shopping.The question is even if you succeed in identifying everything, what you desire as a company, what your audience wants, how are you supposed to understand the CRM software features in a way that helps drive sales and maintain interest in your e-commerce website? Here are three basic reasons why your E-commerce business needs CRM solutions for its better growth.
cloud_computing
3 Reasons Why E-commerce Needs CRM Solutions

The E-Commerce Business Scenario

Being an E-business owner, if you assist your consumers sort out their individual market, you will be in very good position to help them and meet their requirements. If you own a company and think that your business needs to enhance the relationship with your existing and potential customers, you better choice for CRM (customer relationship management) software. You might find yourself asking what is the best CRM solution for your e-commerce?These people have, in a Quora thread. A CRMsystem with secured and healthy database requires outstanding experience and great skills in maintaining it. It means you have to hire a combination of community managers and tech savvy personnel in order to handle your customers the right way, from building a community and making them feel at home, to offering them the technical support they need. Not to mention the fact that you need to understand the behavior and individuality of your customers.

#1: Scalable and Upgradable

If you are opening an E-commerce business, you must understand that for the time being your business is going to develop, sooner or later. The number of customers and employees will differ in time. As UXC Eclipse argues, your CRM solution must be extensible and scalable in such way that you can utilize it even when you move to a larger business model. The database should be flexible enough to handle any size of information.

#2: Easy to Use

The CRM solution should not be tough to use. UXC Eclipse advises us againto opt for a solution that is utilized by all level of administrative position holders, department, management and employees.  If the CRM program you use for your E-commerce is not user friendly and rather difficult, it might slow down business.

#3: Affordable

If it’s affordable, it should also deliver quality. Be aware of the cheap alternatives in the market as these might crash and take down your entire business with them. In the meantime, as an e-commerce startup, it’s clear that you can’t afford investing a fortune into a CRM tool.Cautious research and a good comparison might help solve the issue.
There might be moments when youuse one tool but afterward, decide to move to another, but no matter the choice, the CRM tool should help your business and not limit it. It should not pose problems in managing the customers, inventories, employees or projects.



18/05/2015

Big Basket Now a tech grocer with a mobile app

In the busy lives of the present world, nothing can be as easy and relaxing as shopping the daily grocery for the home through the mobile app. The online grocery store has been the talk of the town for quite some time now and with the awesome mobile apps like big basket, the lives of all the working professionals has relaxed to a huge extent. If you still aren't convinced read through the lines and we will give you ample number of reasons to make a buy right from your mobile and get the products delivered at your doorsteps.

BigBasket.com is the first comprehensive online grocery store in India. We currently serve in 6 cities - Bangalore, Chennai, Delhi-NCR, Hyderabad, Mumbai and Pune.
BigBasket.com mobile app

Home Delivery

Imagine how you initially spent your weekend and the holidays wandering in the grocery stores and standing in the long queues to make the payments. All this can be easily prevented if you make a shift to the new style of grocery shopping app with the help of big basket. Every product that you offer on big basket will get delivered to your doorsteps.

Minimum or No Delivery Charges

If you order products for more than 1000 bucks there are no delivery charges. Also, for less than 1000 the delivery charges are as less as INR 20 which is quite affordable. This is quite an affordable amount as you would easily save the fuel as well as your valuable time which you would have otherwise spent in shopping the traditional way.

Choice of choosing delivery schedules

Big basket offers you a great deal of comfort not just by delivering the products at your doorstep but also by allowing you to choose the time of the delivery. So you can choose a delivery time that matches your schedule and then make the process even easier. This comes as a boon for all those people who are working and hardly have a fixed schedule.

Huge Range of Products

With more than 10000 products that they offer, there is absolutely nothing that you won’t get on big basket. They offer a great range of products coming under the category of home and personal care, grocery and everything that is available at a regular supermarket at discounted prices and get and distinguished quality.

Discount offers

Since the brand is new in business and still trying to make a place in the market, big basket offers a lot of lucrative offers and discounts to attract the customers to this style of grocery shopping. For the customers who shop from the APP there are a lot of other offers and schemes as well that the customers can get benefited from.

Easy return policies

Just like any other online store, the big basket works on easy return policies. If in case the customer is not satisfied with the type or quality of the products that are delivered, returning them back is not a big deal at all.

With this long list of benefits associated with this tech grocer, making a shift won’t be a tough task to do.

12/04/2015

The Perks of Cloud Based Solutions for any Online Business

When you hear someone mentioning the word “cloud”, what do you first think of? If you’re looking up at the sky, then this article isn’t for you. If you’re looking at your smartphone or tablet, then let’s proceed. Seriously now, cloud based solutions for your business are getting more and more traction these days for a good reason. Cloud is the new black in the technology based business environment.

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And it’s not even as new as you might think, we all have been using it for years, every time we tapped into our email services. Yes, Gmail, Yahoo! and other email providers allow you to store thousands of emails and have access to them from any device because they are using the “cloud”. But this service is nowadays available for businesses of all kinds, from start-ups to well established companies. So, what are the perks of cloud services if, by chance, you run a start-up or an online business?

Perk #1. Highly Available 24/7

If you are in the on-line and in the beginning you might work with a team of programmers who are scattered all over the world. You might have 2 programmers in Canada, 2 in Australia and another team in the U.S.A. Using cloud based solutions the access to your data is available for any member of your different teams regardless of their physical place in the world, 24/7.

Perk #2. “Second Skin” Type Solution

The cloud based technology is adjustable to your increasing or fluctuant needs. And this happens without you having to add extra hardware. For example if you run an event and you have for a short period of time a big spike of traffic on your page, the cloud service will adjust to that, making sure everything will go on smoothly and not break down under the increased demand.

Perk #3. Easy to (Con)Figure


With a cloud service you have the options to choose according to your current needs. If you are a start-up you will have a certain budget and specific needs. Because it is highly configurable, the cloud allows you to make the minimum upfront investment, and make further adjustments when the need for more space will appear.

The cloud offers you access to virtual computers, configurable like the physical ones and it gives you access to them through a user friendly interface. If for example, in the beginning you only need 2 virtual computers that run on 2 processors with 16 GB of memory and an extra storage space of 50GB then you can opt for a plan that gives you that.
This takes a lot of the load off your physical computers, allowing you to run them smoothly and not over charge them with data.

Perk #4. Extremely Cost Effective Maintenance

The cloud provider will take care of all the software updates. Actually there are companies who offer this service as an extension to their existing on-premise offerings, like UXC Eclipse Cloud Computing Services. Also, they will manage all the network settings, like firewall and security measures, and the maintenance works, making the job of a system administrator redundant in your company.

To sum it up, a cloud based solution for your business has a lot of pluses to consider: it gives you access to your data from anywhere in the world, from any mobile device, it adjusts to your fluctuant needs, it is highly configurable making it very cost effective, and it has a low maintenance cost.

16/03/2015

5 Reasons Why Tablets are Better Than PCs/Laptops

Apple iPad

When it comes to computing, our devices are getting smaller by the day. Exactly one decade ago, we had a computer which comprised of a CPU, monitor, keyboard and mouse. Later, laptops were introduced in the market but they were only meant for the fortunate few. However, with the growth of online shopping in India, buying a tablet is quite easier. If you are having a hard time to choose between a laptop and a tablet or a desktop, here are 5 reasons to prove that tablets are better than PCs/laptops:
Windows Tablet

Ease

Remember why laptops replaced PCs- size does matter. And that’s exactly why tablets are preferred over laptops. Tablets are thin, light-weight and easy to carry. Despite being high on performance, a tablet can easily fit in to your pocket.

Compatibility

Whether it is a simple keyboard or an external hard disk, almost all your devices are compatible with a tablet.

Connectivity

Most tablets come with a host of connectivity options like Bluetooth, 3G & Wi-Fi.

Dual Mode Tablet

Dual Mode

There are certain variants of Windows tablets which allow you to use the device as both a tablet and a laptop. You can use the device as a tablet when you are on the go.

HDMI

The integrated HDMI port in your tablet enables you to connect it to a larger screen if you are watching a high quality video or a movie.

Thanks to online shopping, you can buy tablets online from a wide range of brands. You can choose from a wide range of high performance tablets at affordable prices. Also, buy a few useful tablet accessories to enhance the experience of your device.

17/02/2015

How Technology Is Changing College Life

How Technology Is Changing College Life
Technology has brought about changes in every walk of life. Academia is an area where the change is even more pronounced than the other fields. Nowadays, you cannot see many college students running to a classroom clutching a notebook and a pen. Nor do we see students carrying a huge bag load of books on their backs. Technology has changed the way the whole world of academia works. The impact of technology is noticeably higher in colleges than in schools. Research has found that almost three quarters students rely completely on technology (tech tools, gadgets and apps) to carry on their studies. Technology has also brought down some aspects of money required for higher education. Digital books can be up to 50% lesser than printed books and is easily managed.

Changes In The Classroom

Every student owns the latest devices like laptops, tablets, ipads, ipods and smart phones. Presentations are no more prepared on the laminate sheets with colorful markers. Students simply bring out their laptops and tablets and go to work on them. Even the notes on lectures are no more written on papers. Voice recorders or even video recorders on the phones can capture the lectures and store them so that students can go through the lectures any time they want. There are various apps to help with the learning available on the smart phones that are aimed at college students. The process of researching is not as laborious now as technology has made information gathering much simpler and easier. Virtual class rooms are becoming an increasingly popular concept. Registering for virtual classes makes it possible for students to learn without having to travel to a college. It also opens up the opportunity of learning from a teacher who was until now inaccessible. With the advances in technology, voice and video qualities over internet has improved greatly so that teachers working from a remote area could actively engage the student. The student too gets the convenience of learning from anywhere with the possibility of posing questions, interacting with the teacher and getting doubts clarified just like a regular class room session.

Changes In Social Life

It is not only the class rooms that have changed because of the improvements in technology. The life of college students has also changed. Every college student has at least one smart phone which stays with the students all the time even during sleep. Phones may still be used for calling family and friends. But they are increasing used as a messaging service. Social networking has lost its original meaning. Networking socially does not anymore mean that you are meeting up with new people, friends, improving your network and having a good time. Social networking simply means being on Facebook, twitter or youtube. Interactions with professors and lecturers have also changed in the recent times. Technology has brought the teachers at a more easily approachable level. Communication with professors often happens through emails or on other social media platforms. College students are one of the largest communities of bloggers. Each student might have his or her own blog which acts as a personal but open diary which everyone is welcome to read.

05/01/2015

5 Tips of Using the New Housing App

Housing.com is a real estate portal that has changed the way people search for properties online. This portal has made use of technology and statistical analysis to identify and resolve the customer demands. The solution oriented approach and property services offered by the portal have made it one of the most potent companies in the real estate sector. Today the value of this portal stands in excess of Rs. 1500 crores!

The portal has been able to acquire such popularity because of its constant reinvention of processes and services that it offers. It had released a real estate app on the Android platform which was revised recently to offer better property search experience while on the move.

Housing.com App on Google Play Store


The new app actually has not been merely upgraded. It has been redesigned from scratch. Many of its features have been transformed and the new version of the app offers a wholesome experience of property search. Here is how one can effectively use the app for searching properties for rental or purchase. For the sake of ease, let us consider take into account the real estate sector of Chennai.

House search options

Let us assume that an end user is interested in flats for sale in Chennai. When this user starts using the app, the menu items offer distinct options for finding homes for purchase as well as rental. In case a person wants to search for PG accommodations and hostels, then there is a separate option that allows him/her to do so. One can also search for property agents using this app.

To search for flats, the end user merely has to type the name of the locality in Chennai where he/she is interested in purchasing a flat. The search results come up on the map of the locality and one can browse through and shortlist properties as per one’s own convenience. The end users are prompted to log into their housing accounts so that whatever properties they choose from the mobile device can also be viewed on other platforms as well.

Using filters effectively

The new app offers almost all the filter options that are available on the portal itself. For example, if the end user is looking for three room apartments in Chennai, then he/she can use the filters to opt for three room apartments only. In case one wants to see both independent homes and three room apartments, the filters allow them to do so. There are numerous other filter options available which allow an end user to find a home according to his/her budget, area, etc.

Find House related information

The app allows end users to find the specifications of each of the flats for sale in Chennai. These specifications include original photographs, details of amenities, details of society and locality as well. There is a Lifestyle Index which independently and objectively scores every single property and is a useful tool to assess the lifestyle offered by each.

Find locality related information

The app has an option called “Local” which allows end users to see all kinds of amenities (Banks, ATMs, schools, shopping complexes, hospitals etc.) in the locality where the end user searches for property.

Find amenity related information

Within the property specifications, there is the locality map which only shows that property. Then the end user can see all amenities with respect to that property.

In Conclusion

Housing.com app provides a seamless property search experience with features especially created for handheld devices.



18/12/2014

5 Affordable Power Banks that Will Never Let you Run Out of Battery

The newest entrants into the world of gadgets and gizmos are power banks, which are essentially portable chargers. Available in a number of brands, a lot of global companies are locked into sales battles as to whose product is more appreciated and liked by the audience.

 

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